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Web 2.0 Articles Marketing Is The Direction Of Finding Success Online
Article marketing has been the mainstay of online marketing and particular website merchandising since the first days of the World Wide Web. There is chat about Google and the other search engines downgrading the value of backlinks from the secondary tier article publication sites. What happens to your traffic to your website and page rank when those views and that link juice decline, if they do.
Web 2.0 articles marketing is the future of article marketing, as I see it. What do we mean by Web 2.0 content marketing and how is this technique different from the typical method of writing and distributing articles on the article directories?
Web 2.0 articles marketing is about wonderfully leveraging the longtail content that you put on your domain and your individual pages using social media, information sharing sites, video marketing, and the link juice from these demonstrated authority sites. The major difference is this. When you submit an article to an article directory your anchor text links back to a specified page on your web site. There is a 1:1 correlation between the anchor text in the author's field of the article and a single keyword phrase on your webpage that you hope to rank well for.
As an example, if you offer the Gibson Popcorn Maker on your site, the anchor text in an article you publish on a content directory might be Gibson Model 100. The link in the author's box would presumably point back to a specific page on your web-site that offers the Model 100. If you do this a sufficient amount times with enough original articles you will likely realize some success from a decent ranking for that keyword phrase in the search engine results pages (SERPS). That is all well and good. Some people have made hundreds of dollars a day in Adsense income by aiming for high payout keywords and phrases with this very same approach and have never paid a nickel for PPC advertising.
Web 2.0 Articles Marketing will get exposure for all the keyword phrases associated with your featured popcorn maker and any other aspect of making popcorn that Google sees as relevant to your domain across the entire array of media channels that are available to you.
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