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Attributes Of Shrink Sleeve Labeling
There are numerous product labeling techniques on the market today. You may select roll-fed shrink sleeves labeling which involves roll-fed application of the label using a mixture of shrink techniques and glue-on, cut & stack film labeling that are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling which is much like cut & stack film labeling, but where C1S and C2S papers are utilized, and in-mold labeling in which the labeling is done as the containers are being carved.
The fastest growing product labeling methods today is shrink sleeve labels. This labeling approach entails the use of the latest in HD Flexo pre-press technologies. One of the biggest advantages of this labeling technique is that the flexographic printing employed is extremely environmentally friendly, that means it is the best option if you want to decrease your company's carbon footprint. In accordance with DuPont's Life Cycle Assessment of 2008, the flexographic printing technique lowers carbon dioxide emission and energy consumption by approximately 50% in comparison to other label printing strategies like Rotogravure. In leading label making company plants, the printing method is recognized by solvent-free flexo platemaking, servo-driven flexo presses, and water-based flexo ink manufacturing.
The shrink sleeves labeling technique is beneficial in that it is the cheapest labeling techniques right now. The lower price is because very thin films of plastic are used. The low labeling costs implies you can test out different shrink sleeve labels to determine which the most efficient choice is. This labeling strategy gives you unparalleled flexibility in terms of the types of films used (you may select from PVC, OPS, PETG, or PLA films) as well as in terms of the container size and shape that could be labeled. This is really important because all of us have different labeling requirements and you are therefore able to do what is best for your company/product.
Shrink sleeve labeling will help you in your marketing strategy. This labeling approach gives you 360 messaging and graphics, which means your product has better customer appeal and customers get to see your product in shelves, irrespective of where they are facing. Your advertising campaign will also benefit from the fact that you could include an easy-tear feature and a back-printing feature with print copy or adhesive that will help you run promotions through giveaways and print coupons. You might also obtain an optional tamper-proof feature to guard the label in transit, in storage, as well as on display against scuffles and scratches with shrink sleeve labeling.
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